Fuji Probiotic Drink is a flavoured carbonated soft drink (CSD) that not only refreshes but also delivers the added benefits of probiotic-rich ingredients, making it a unique offering in the beverage market.

Unique Selling Points
PROBIOTIC-RICH: Contains Bifidobacterium to nourish the good bacteria in your gut, supporting digestive health.
HEALTH & WELLNESS: Goes beyond simple refreshment by offering mood enhancement and promoting healthy aging.
YOGHURT FLAVOURS: Offers a refreshing yoghurt taste combined with the health benefits of probiotics.

Product SKU
Available in a 400ml PET bottle.

Why Do People Take Fuji?
People choose Fuji Probiotic Drink because they want more from their beverages. It quenches thirst and provides wellness benefits, helping them avoid the guilt of consuming ordinary sugary drinks. It's the perfect choice for those seeking a balance between refreshment and health.

Target Market
SECONDARY: General consumers of carbonated soft drinks.
PRIMARY: Young adults aged 18-34 in socio-economic classes C1 and C2.